MADD (Master degree & Data & Design) // VIDEO CAMPAIGN & MOTION
MADD is the new Masters degree in Data & Design at Elisava University. Together with Domestic Data Streamers we carried out the strategy and the campaign for the promotion of the new degree. We sought a type of communication as rational as disruptive, where future students would have the feeling of beginning a course where they could talk about what is happening in the world with new languages and optics
Apart from the main piece, we made capsules that showed how we can interpret and communicate the world through data. In this way, we divided the campaign and played with different insights that made data come across in a more human way for the students.
Credits — creative Direction by CODEASTUDIO & DDS // Edit by LUCCA GEUNA; Codea Creative Company © 2022, CODEASTUDIO.COM, @CODEASTUDIO
In this world of flat-earthers and “alternative facts”, transforming data into understandable and honest information is a matter of societal survival. Our Master in Data Design is a hands-on experience harnessing data for crafting information and making a change.
Unfortunately, that doesn’t mean that our societies are better informed. Data alone masks the reality it describes, blurs meaning and dumbs down emotions. Hard to figure out what two degrees of average temperature rise means, or a transmission rate of 1.5… or one million deaths, for that matter.
So, now that we’ve access to almost everything, anywhere, anytime… Do we know the world any better? We’ve generated, collected and stored more data last year than in the 5.000 previous years of recorded human history. We didn’t have the technology to register reality like that (or for as much selfie), but now we do. And we are suckers for it.
